Monday 23 January 2017

1) What is the 'cultural test' to see if a film counts as British?
The cultural test, which was introduced in 2007, is used to allow production companies to apply for UK film tax relief and is administered by the British Film Institute (BFI) on behalf of the Department of Culture, Media and Sport.

2) What is the main problem for the British film industry?
Many British films are led by British crew rather distributed, this is because the Americans are seen as being better at doing this. If a British film is made to exhibit in the UK there are many things they have to face. One is that it must be sold to by distrusted by a firm, who release it to multi media platforms including cinemas, DVDs ext. This means all of the turn over they get is gone.which is why many big name brutish distributed films don't have a large financial success.

3) What are three of the strengths of the British film industry?
One strength is they bring forward up cominf stars to the spot light, creating popularity and so on. 5% of box office liquidity is of British ownership which is impressive. And finally not forgetting the amazing performances of British practitioners and their creative skill set.

5) What are the two options for the future of the British film industry?
One option is that they can join forces with Hollywood and its huge budget studios. However, the British identity of the film may be lost as it is set in America rather than the UK. An alternative way is to  go back to British film roots to target to a niche consumer with ow budgeted production that would save expenses and still make an impact on the viewer. This means that the film would be purely British although the institution wouldn't be very happy as they are loosing out on serious money.

6) In your opinion, which of these two options would best safeguard the future of the British film industry?
I really think the wise choice is to collaborate with the Americans to produce master pieces, even though some elements of 'Britishness' may be lost along the way. It would also create opportunities for filmmakers to spark a reputation for themselves allowing them to produce more films further on.

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