- Short clips from film, dramatic set pieces
- Fast paced editing
- Title, Tagline
- Age certification
- Social Media / Websites
- Release dates
- Institutional information / Logo
- Review quotes
- Music sound track
- Cast / director
-Text on screen
How are trailers usually distributed?
Trailers are usually distributed and release through the E-media service, typically through the websites IMDb and video viewing giants, YouTube. This is because many people could easily come across and access the extract to get awareness. And simply because its how the world is connected.
How does the Ill Manors trailer use film trailer conventions?
Ill Manors used many conventions from the typical trailer which are text on screens to give out a message to the viewer or to inform them, Institutional information was displayed on screen to establish the business the created the film. They added some social media pages to access such as twitter pages where they get in contact with the consumer, this technique of social media allows the consumer to do some user generated content for the film to popularise the film further. Used short action scenes which are seen as action codes as well as enigma codes because of the way they played with the narrative. This allowed an opportunity to have an upbeat sound track working in synergy with fast paced editing.
Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
The typical viewer of Ill manors is most likely and older teenager probably 18 or above who lives in a working class area and not highly educated. Considering this Ill manors have used many things in the trailer alone to communicate to the viewer, One of which is the fact they added establishing shot of the setting which can be inferred as similar to the average viewer as they con identify and relate to the place. Another way they could identify is by characters and their roles, They could be seen as familiar due to the friends they may know or they might someone generally who is similar to the character. Ill Manors unique selling point could be the genre their film is in which urban drama, this not conventional is British, or holly wood films and this is why the film was liked by audiences. There are many scenes edited together to allow a flow in narrative or a follow up in the shots to set a certain mood for the film and trailer. The issue with the trailer might be that they didn't really show the main stars of the film in the trailer in ratio to the villains or antagonists, which might be a marketing techniques.
How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of the film, which is a hybrid genre of crime, action drama, has been shown through the use of montage. This is evident in the montage shots of guns prostitutes and violence. Another way in which the genre was shown was through the use of establishing shots of locations Iconic locations in London. An example of this is the establishing shot of a rural estate as well as the big and well established area of London. Furthermore, the use of having this shot reinforces how the media only show the wealthy parts of London and not the council houses that require the most help. This reinforces Plan B's (Ben Drew) ideologies of how London is corrupt and the wealth needs to be redistributed evenly.
No comments:
Post a Comment